At the time, I thought you could make an easy living by buying vehicles and immediately selling them again. So I gave it a go while I was still a student, but quickly discovered that it wasn’t that simple. Where were you supposed to keep the vehicle? How could you be sure of the sale price? Where could you show the vehicle to potential buyers? At home? (That was out of the question for my parents!) When should you hand over the vehicle documents? How could you be sure that the money would arrive in your bank account? Would I be safe?
That’s when I realised that selling your car wasn’t so straightforward.
o in 2013, I set up Iris AutoCenter, at just 23 years of age. Back then, my aim was to create a covered used-car market that provided a safe place to sell your vehicle. On the opening day, only five people wanted to sell their cars. After a few hours of waiting, three of them (private individuals) gave me their car keys and documents. They had neither the desire nor time to wait. So there I was, tasked with selling three vehicles with no experience in the sector.
I love a challenge, so I did all I could to sell these vehicles, as if they were my own. I already had the secure location; that was a good start.
During the selling process, I realised that there was nowhere for people to sell their vehicles to other private individuals by assigning the whole transaction, and doing so in a spirit of complete trust and goodwill. That’s where the idea for the “ALL-IN” consignment sale option came from.
But wait! When you create a system for consignment sales, you have to follow certain rules! And it’s these rules that make Iris AutoCenter so reliable. Without them, you’d run yourself into the ground!
People often ask me what makes me stand out from the crowd. The answer is simple: “Iris AutoCenter’s values: honesty, transparency and fairness.” Unfortunately, in this sector, such values are hard to find these days. For me, it’s vital to honour promises made to customers, even if it means going through a car dealership.
I had thus convinced individuals to sell their cars; now I just had to convince buyers. Having no experience in the auto sector, I decided to “sell” these values too, and in doing so restore trust. And that’s how it all started. After five years in business, more than 2,000 vehicles have been physically sold at Iris AutoCenter, and that’s just the beginning.
Lara Agostini – CEO